{"id":60884,"date":"2026-01-22T21:22:36","date_gmt":"2026-01-22T10:22:36","guid":{"rendered":"https:\/\/f1chronicle.com\/?p=60884"},"modified":"2026-01-22T21:22:47","modified_gmt":"2026-01-22T10:22:47","slug":"f1-academy-steps-up-a-gear-with-bold-new-brand-identity-ahead-of-fourth-season","status":"publish","type":"post","link":"https:\/\/f1chronicle.com\/f1-academy-steps-up-a-gear-with-bold-new-brand-identity-ahead-of-fourth-season\/","title":{"rendered":"F1 ACADEMY steps up a gear with bold new brand identity ahead of fourth season"},"content":{"rendered":"\n

Last night, during its prize-giving ceremony at the Autosport Awards, the all-female racing series, F1 ACADEMY, unveiled a refreshed brand identity for 2026 and beyond, marking a shift in pace as the series enters its fourth season.<\/p>\n\n\n\n

The dynamic new look, featuring an updated logo, a distinctive \u2018accelerator\u2019 brand icon, an elevated colour palette, and an energised design language, reflects the series\u2019 progression and the tangible impact that it\u2019s having on the next generation of racing talent. Together, these new design elements capture the energy and vision that fuel the series\u2019 ethos of high stakes, higher drive.<\/p>\n\n\n\n

Season Four of F1 ACADEMY promises to be the most thrilling yet, with a seven-round calendar alongside the FIA Formula 1 World Championship\u2122. Fans can expect incredible on-track action, purpose-driven brand partnerships and new ways to engage with the series. The refreshed brand identity will come to life through digital platforms, broadcast coverage, merchandising, and at F1 ACADEMY race weekends.<\/p>\n\n\n\n

\"018<\/figure>\n\n\n\n

Stefano Domenicali, President and CEO of Formula 1<\/h2>\n\n\n\n

\u201cF1 ACADEMY has gone from strength to strength and achieved so much in just three years, nurturing talent from the grassroots up, growing global awareness, and breaking down barriers. This new brand identity defines the series as it moves forward, welcoming the next generation of drivers and fans to F1, backed by the commitment of the teams, race promoters and partners. F1 ACADEMY has demonstrated the value it brings to our sport, both on and off the track, and I know it will continue to grow and succeed.\u201d<\/p>\n\n\n\n

Susie Wolff, Managing Director of F1 ACADEMY <\/h2>\n\n\n\n

\u201cFor year four, we\u2019re stepping up a gear. In just three seasons, we\u2019ve built real momentum, earned global visibility, and challenged outdated perceptions of who belongs in our sport. F1 ACADEMY has cemented its place on the racing ladder and is already shaping the next generation of talent. Today, we unveil a bold new identity that reflects our ambition and the change we\u2019re driving to help shape the future of our sport.\u201d<\/p>\n\n\n\n

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Last night, during its prize-giving ceremony at the Autosport Awards, the all-female racing series, F1 ACADEMY, unveiled a refreshed brand identity for 2026 and beyond,…<\/p>\n","protected":false},"author":1,"featured_media":60886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"MSN_Categories":"Sports","MSN_Publish_Option":true,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"No","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","footnotes":""},"categories":[2203,2],"tags":[2621],"class_list":["post-60884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-f1-academy-news","category-f1-news","tag-f1-academy"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-02-11 20:33:51","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/f1chronicle.com\/wp-json\/wp\/v2\/posts\/60884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/f1chronicle.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/f1chronicle.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/f1chronicle.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/f1chronicle.com\/wp-json\/wp\/v2\/comments?post=60884"}],"version-history":[{"count":0,"href":"https:\/\/f1chronicle.com\/wp-json\/wp\/v2\/posts\/60884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f1chronicle.com\/wp-json\/wp\/v2\/media\/60886"}],"wp:attachment":[{"href":"https:\/\/f1chronicle.com\/wp-json\/wp\/v2\/media?parent=60884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f1chronicle.com\/wp-json\/wp\/v2\/categories?post=60884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f1chronicle.com\/wp-json\/wp\/v2\/tags?post=60884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}